Q. What’s this all about?

A. I’m in the business of making you comfortable so you look awesome.

Q. Are these really “Free Headshots”?

A. No. If you go with the Sit Free of Party options, I will shoot you for free, but if you want to use the images for anything, or to have them touched up, then you’ll need to pay for them. But there aren’t any up-front costs with the Sit Free HochShot session, so it might be confused as a free headshot.

Q. Why would you shoot someone for free? Doesn’t that mean you could spend time working with someone and not get paid? Isn’t that a stupid business model?

A. I think one of the biggest problems with headshots is that people put so much pressure on themselves. It’s normally a huge cost and it’s a part of the business – for both actors and professionals – that they often don’t like and view as a necessary evil.

But if you take away the upfront cost and make the whole process a lot of fun, then headshots aren’t something to avoid anymore. Then, they’re HochShots.

And I think that if those pressures are taken away, then you relax more which leads to the best headshot experience you’ve ever had, with pictures you like more than any others you’ve ever taken. So at that point you get to buy pictures you really love, which is completely different than the typical process of paying for pictures which don’t even exist yet, and which you aren’t looking forward to take.

It puts the customer first and leads to better results. I think that’s a great business model.

Q. Where do you shoot?

A. Most of the time, I come to your place and we shoot there or in the area. I find that being in your own space with easy access to all of your stuff makes for an easier shoot and a more relaxed, better picture-taking you. But I also shoot in offices, parks, on the street, building rooftops, and in studios. It all depends on what we’re going for and what best tells the story you’re looking to tell.

Q. What equipment do you use?

A. I shoot with mostly Canon cameras, lenses, and speedlites – 5D Mark III, 24-70mm f/2.8L II, 70-200mm f/2.8L II, 50mm f/1.4, 580EX II, 430EX – as well as various umbrellas, continuous lights, and other doohickies and whatchamacallits.

Q. Natural or studio light?

A. They can both work, and I’ll use both as the goals of the shoot and the circumstances require.

Q. I have more questions!

A. No worries. Shoot me an email, and let’s chat! hochshots (at) gmail.com.